History of AIR FRANCE posters


The world of Air France has inspired generations of talented creators, poster artists, illustrators, graphic designers, filmmakers, photographers,
choreographers who helped shape its advertising image. “The traveler has arrived, he strolls through tropical countries and
exotic, contemplate landscapes of dreams flown over by a tiny plane graceful as a bird. (Jean Cocteau)


The poster has always occupied a prominent place in Air France communication. With a heritage of more than 1500 posters
produced by the most prestigious illustrators, the Company has one of the richest collections in the world.
Sometimes treated in a very evocative way, sometimes more abstract, the posters must be powerful, with no or few words,
an unambiguous iconography, the destination, the dream come true and put into image. Posters are usually found under
two formats, small posters of 30x50 cm or posters of 100x60 cm.
Whatever the times, the evolution of technologies, the posters retain their power of artistic escape and exalt
the role of the plane in the face of globalization, in bringing countries, people and cultures closer together. See the collection